We work with regional suppliers and established vineyards to source overproduction wines from superior wine producing regions such as Napa Valley, Sonoma, Paso Robles, Columbia Valley, Walla Walla Valley, etc. We then go to these wineries and purchase wines in bulk, which allows us to sell superior wine under our label for 20% to 40% of what the wineries sell it for. That is 60% to 80% less.